Mobile marketing has continued to open new ways of targeting and engaging clients. Businesses that use the right mobile marketing tool may consider tailoring the content to the targeted audience and targeting them independently. Below is a list of practical marketing tips to consider.
Think About the Context
Put into account the context of the marketing message with mobile marketing. Target prospective clients with the required accuracy and establish the right time to send a message to ensure it impacts the target audience.
Relevant questions to consider before embarking on the approach
- Are you being helpful or intrusive?
- Are you adding value or interrupting their process?
Leverage QR Codes
QR codes are designed specifically to work with the client’s phone camera. They help you to receive encrypted information and display it on your smartphone. It can be a phone number, a plastic card mailer, or even a link to a service or a product of your company.
Send Reminders and Notifications
Delivery notifications and appointment reminders are good examples of proactive mobile marketing messages that are valuable and relevant. Consider sending appointment details or reminders and the expected delivery time to keep clients happy and improve the effective running of your business.
Utilize Push Notifications
Push notifications equip users with timely information. When integrated with proximity and geofencing marketing campaigns, they offer a perfect call to action. Ensure that the message targets your specific segment to enhance a successful mobile marketing campaign.
Leverage Short, Sharp Messaging
Short, sharp messaging is crucial to minimize the burden on the user. Mobile marketing campaigns have recipients with a shorter attention span and a more instant gratification mindset, making the approach more effective. Use a message that intrigues the audience, facilitating them to learn more about you to achieve a successful campaign.
Utilize Hyperlocal Targeting
Geofencing is a crucial way to garner local activity. Web platforms and Geofenced apps will send push notifications to users once they cross a fenced area. Push notifications sometimes lead the user to a limited-time offer or discount to help capture your users.
Use Attention-Grabbing Visuals
A carousel of pictures or a short video attracts the client’s attention better than most still photos. Utilize stellar video and imagery, compose a short yet attention-grabbing copy, and avoid overdoing it in the manuscript.
Marketers and advertisers have come a long way to harness advertising strategies that work to their advantage. Consumer behavior is experiencing a radical change due to increased online traffic as more and more people are engrossed in streaming and gaming content.